Welcome to our Organized Play Program!

Are you ready to up your game?

Are you a retail store?

Become a PRO STORE to take advantage of our fun and unique promotions, store and player-level prize support, and other great benefits to help you grow your business!

It’s FREE to join… so JOIN TODAY!

Sign Up Now

Our Brands & Licenses

Featured Releases

Ascension Year Four Collectors Edition

Enjoy the fan-favorite sets released in Ascension's fourth year with the Year Four Collector's Edition! Battle as one of the game's marquee characters with Champion cards and use the game's first multi-faction cards to Rally and Multi-Unite for explosive turns! Play in Style - all 363 cards, and the over-sized Champion cards, are made with a premium foil finish! Beautiful cards and premium components make this the perfect centerpiece for your Ascension Collection.

Killer Bunnies Caramel Swirl Booster

Killer Bunnies are back with an all-new booster deck that can be added at any time to your existing Killer Bunnies game! Drenched in sweetness, new and delicious, the next Killer Bunnies Booster Deck is witty and auspicious! Caramel Swirl adds 55 cards to your existing set, plus a Brown 12-sided die.

Upcoming Releases

Fightin' Words

Shine your spurs and saddle up for a word construction game like you've never played before. From designer Mike Elliott and Ultra PRO Entertainment comes Fightin' Words.

2018 Release

Shadow Blocks

Get ready for an intense 3-dimensional puzzle game that will bend your mind. In this game you must arrange the blocks to match the "shadows" depicted on the challenge cards. Contains instructions in English, French, German and Spanish.

2018 Release


Everything comes together when players strategically place pieces onto the magnetic board. Create the most circles to score points while sabotaging your opponents' scoring opportunities. With single player and multi-player options, the fun is endless with Zircles!

2018 Release

New Releases

Road Hog: Rule the Road

Life on the road means quick wits, mad skills and a bit of luck to get where you are going. Be the first player to drive your car from the beginning to the end of the highway and exit first!

Out now!

13 Minutes

13 Minutes is a card-driven micro game with tough decisions. Playing as either President Kennedy or Khrushchev, your aim is to exit the Cuban Missile Crisis as the most powerful superpower.

Out now!

Valerian: The Alpha Missions

A cooperative board game of action-packed missions based on the Luc Besson movie Valerian and the City of a Thousand Planets!

Out now!


#AlternativeFacts is a party game where the facts get fuzzier than the president's hair.  Craft creatively concocted and hilariously erroneous headlines that rival any late-night Twitter posting.  Grab your friends and start creating your own #AlternativeFacts for a truly outrageous time.

Out now!


Help your animal friends fetch their favorite treats as you rotate, shift and rearrange the park to slow your foes and gather your goodies first. It's up to you to figure out who's the fastest furry friend of them all.

Out now!

Battle Kittens

Draft your purr-fect team of cute but cutthroat kitties, then deploy them to battlegrounds and watch the fur fly! Compete to win the biggest haul of fresh fish and become the pick of the litter!

Out now!

Iron Curtain

An Iron Curtain descends in this micro game version of a battle between superpowers. Dominate battlegrounds (majorities, area control and domino effects) and assert influence so that cards end up in your political reach.

Out now!

Killer Bunnies® and the Quest for the Magic Carrot™ Fantastic Booster Deck

Killer Bunnies® are back with an all-new booster deck that can be added at any time to your existing Killer Bunnies game!

Out now!


How It Works:

The 2017 PRO STORE OP program has been officially launched and we’re excited to bring you a fun and unique way for stores and players to preview our latest releases and get rewarded for playing!

First, sign up to become a registered PRO STORE retailer – only stores that are registered with UPE will be able to participate in the PRO STORE program; no purchase is necessary.

Next, your store will be eligible to purchase a demo copy of all our new releases at a discount and enjoy seasonal promotions through an Ultra PRO distributor of your choice. Demo copies for some titles may only be available within a limited time frame, and we will communicate these to you and our distributors. Stores can get up to two different titles per month for demo copies.

Finally, receive special promo cards, exclusive swag and prize support to run special events at your store.

Stores can sign up through their Ultra PRO distributor or via the Sign Up button below.

PRO STORE OP Program Policy & Guidelines

Sign Up

Choose Distributor

Choose a primary distributor to make purchases through and a secondary one so we can help make sure your store is serviced properly. Stores can get 1 demo copy of any game we publish for a marked ‘DEMO COPY’ discount which follows industry standards. Official updates for new stores will be done by both UPE and Distributors.

Get Listed

Stores get listed on our store locator page so players can easily find PRO STORES near them.

Special Promotions

Stores that get a ‘DEMO COPY’ and promote the game will be a part of special promotional buys – information to follow soon.

Pre-Release Events

Pre-release events will be announced and typically happen 1 week prior to the Monday release. This is currently set for the Ascension Deckbuilding game and we will announce new titles to be added to our pre-release event schedule.

Store Event Structure 

League Play Program – for stores and players.

Stores that sign up for the PRO STORE program are committing to supporting our great games - We Thank You!

Stores will be eligible to receive promotional kits tied to select titles published by Ultra PRO Entertainment through their Ultra PRO distributor of choice. The release schedule of these kits will be announced to distributors and stores directly. These kits will help stores sign up players, create an event and grow a community around our game While our goal is to provide all stores access to our promotional kits, please note that availability may vary depending on region and production run. Kits may vary from release to release and region to region.

This program is open to all stores serviced by an Ultra PRO distributor. For more information or if you have any questions, do not hesitate to email us at: prostoreop@ultrapro.com

League Details

GAMA Trade Show

Ultra Pro Entertainment PRO STORE OP Program Kickoff!

Wednesday Night: March 15 – Two Sessions – 1 hour each
Ballroom – Vegas 2 & 3 - 1st Session- 6:30pm - 2nd Session- 7:30pm

Be a part of the PRO STORE OP Program from Ultra PRO Entertainment! We officially kick off the program at GAMA 2017 and have room for 150 retailers total for both sessions. If you have signed up to the UPE PRO STORE Program prior to GAMA this does not guarantee you a spot for the event. You will need to come to the Ultra PRO booth, with your store info and PRO STORE ID# issued by UPE. Your PRO STORE ID# will be sent to your Distributor for you to receive. You can also sign up at GAMA, please come to the UPE booth for details. To get your free swag gift box at the kickoff event, you need to visit the Ultra PRO booth and see the new products from UPE. You will then get your raffle ticket for the event. ONE TICKET PER STORE ONLY.

We will host retailers to this private event and THIS MEANS FREE SWAG! OVER $200 RETAIL including an EXCLUSIVE 8’ Table Mat for the PRO STORE Program! Due to limited quantity of the promotional giveaway items, only one ticket per store will be issued.